Saturday, August 29, 2009
Friday, August 21, 2009
Choosing CPA Offers
For someone just getting into CPA marketing, the variety of different offer types can be confusing – it might seem overwhelming at first to try and figure out what all the different offers are.
Some common types you will find in nearly any CPA network’s portfolio are free-trial offers, zip-submit offers, and e-mail-submit offers.
Let’s begin with free-trial offers, because they are so popular among both advertisers and the marketers who promote them. The reason is simple: These free trial offers are often completely free to the customer, except for a small fee (as little as $1.95 or so) for shipping and handling. The customer gets a product they are interested for an incredibly low price, and the advertiser gets a valuable lead.
As a marketer, you might be wondering how this benefits you. Even though the offer is free, or nearly free, companies are often more than willing to pay generous commissions (as much as $20-$100 per lead). The reason is that many of these free trial offers are forced continuity programs – by accepting the free trial offer, the customer is agreeing to pay for more of the product when the free trial is up, often through a monthly auto-ship program.
All you need to worry about, however, is delivering the lead – retaining the customer is up to the advertiser. That means that you get a high commission on an offer that is easy to convert, and all you have to do is get the customer to the company’s landing page. Free-trial offers are popular for a reason…
Another very common type of CPA offer is a “zip submit.” All a visitor has to do in order for you to get paid is enter their zip code. You can be sure that the company running the promotion has a way to make money from the customer on the back end, but you as the CPA marketer get paid just for the customer’s zip code. These offers convert extremely well, although they are generally low-paying – you might earn as little as 75 cents to $1 for a zip submit, but if you can drive a lot of traffic to them even small change can add up to big money.
Another similar kind of offer is an “e-mail submit.” You have probably heard many marketers say that “the money is in the list,” but building a list of prequalified buyers can be tough, and so companies are willing to pay a lot for the right e-mail addresses. That's where you come in: All the visitor needs to do is enter their e-mail address and you get paid. Like a zip-submit, the payouts can be a little low, but you can make up for that in volume.
You can learn a lot more about the various types of CPA offers and, most importantly, how to choose the right offer to promote and how to promote it, by checking out the newly-released course on earning a Six Figure Income with CPA marketing. Check it out here:
http://ping.fm/pwDQG
Some common types you will find in nearly any CPA network’s portfolio are free-trial offers, zip-submit offers, and e-mail-submit offers.
Let’s begin with free-trial offers, because they are so popular among both advertisers and the marketers who promote them. The reason is simple: These free trial offers are often completely free to the customer, except for a small fee (as little as $1.95 or so) for shipping and handling. The customer gets a product they are interested for an incredibly low price, and the advertiser gets a valuable lead.
As a marketer, you might be wondering how this benefits you. Even though the offer is free, or nearly free, companies are often more than willing to pay generous commissions (as much as $20-$100 per lead). The reason is that many of these free trial offers are forced continuity programs – by accepting the free trial offer, the customer is agreeing to pay for more of the product when the free trial is up, often through a monthly auto-ship program.
All you need to worry about, however, is delivering the lead – retaining the customer is up to the advertiser. That means that you get a high commission on an offer that is easy to convert, and all you have to do is get the customer to the company’s landing page. Free-trial offers are popular for a reason…
Another very common type of CPA offer is a “zip submit.” All a visitor has to do in order for you to get paid is enter their zip code. You can be sure that the company running the promotion has a way to make money from the customer on the back end, but you as the CPA marketer get paid just for the customer’s zip code. These offers convert extremely well, although they are generally low-paying – you might earn as little as 75 cents to $1 for a zip submit, but if you can drive a lot of traffic to them even small change can add up to big money.
Another similar kind of offer is an “e-mail submit.” You have probably heard many marketers say that “the money is in the list,” but building a list of prequalified buyers can be tough, and so companies are willing to pay a lot for the right e-mail addresses. That's where you come in: All the visitor needs to do is enter their e-mail address and you get paid. Like a zip-submit, the payouts can be a little low, but you can make up for that in volume.
You can learn a lot more about the various types of CPA offers and, most importantly, how to choose the right offer to promote and how to promote it, by checking out the newly-released course on earning a Six Figure Income with CPA marketing. Check it out here:
http://ping.fm/pwDQG
Copy And Paste Your Way To Profits ?
CPA marketing and other forms of affiliate marketing can have a tough learning curve, but there is one method of promoting offers that is about as close as you can come to “copy and paste.”
Sound too good to be true? It almost is, but it’s completely legitimate, and experienced marketers have been making fortunes with it for years. What is this mystery technique? Media buys.
The term “media buys” is far from new. For many years, it has been used to describe the process of purchasing advertising in traditional print magazines and newspapers, or on radio and television. Although these are still perfectly viable advertising mediums, the Internet is the new hot commodity in the advertising market, and holds opportunities for marketers without the deep pockets needed to advertise elsewhere.
Essentially, “media buys” involve buying banner advertising space on websites, with the cost depending on the website’s prominence and traffic, the size of the advertising campaign, the times at which the banners are to be displayed, and other criteria. Payment for these ad campaigns is usually calculated on the basis of “CPM” (cost per thousand impressions), meaning that unlike PPC, where you are paying each time your ad is clicked, you are paying a set rate whenever a visitor sees your ad. Depending on the ad rates, you could end up getting very cheap clicks.
Traditionally, advertisers have had to pay advertising agencies to design advertising campaigns for them. However, many companies with affiliate programs are now providing their affiliates with pre-made banner ads in various different standard sizes for free, either directly or through an affiliate network.
As the affiliate, this means that all you have to do do get started promoting affiliate and CPA offers with banners is literally cut and paste a snippet of code. Cut, paste, and you’re done – no need to wrack your brain to come up with ad copy, spend hours in Photoshop or write any code. It has all been done for you.
Of course, just like any other kind of offer promotion, there are tricks of the trade that substantially increase your odds of success, and while you can simply jump in and hope for the best, you are far better off learning from a professional who has tested and tweaked techniques for maximum profits. The Six Figure CPA course at http://ping.fm/tSfXU will show you the ins and outs of media buys and allow you to hit the ground running with confidence.
Sound too good to be true? It almost is, but it’s completely legitimate, and experienced marketers have been making fortunes with it for years. What is this mystery technique? Media buys.
The term “media buys” is far from new. For many years, it has been used to describe the process of purchasing advertising in traditional print magazines and newspapers, or on radio and television. Although these are still perfectly viable advertising mediums, the Internet is the new hot commodity in the advertising market, and holds opportunities for marketers without the deep pockets needed to advertise elsewhere.
Essentially, “media buys” involve buying banner advertising space on websites, with the cost depending on the website’s prominence and traffic, the size of the advertising campaign, the times at which the banners are to be displayed, and other criteria. Payment for these ad campaigns is usually calculated on the basis of “CPM” (cost per thousand impressions), meaning that unlike PPC, where you are paying each time your ad is clicked, you are paying a set rate whenever a visitor sees your ad. Depending on the ad rates, you could end up getting very cheap clicks.
Traditionally, advertisers have had to pay advertising agencies to design advertising campaigns for them. However, many companies with affiliate programs are now providing their affiliates with pre-made banner ads in various different standard sizes for free, either directly or through an affiliate network.
As the affiliate, this means that all you have to do do get started promoting affiliate and CPA offers with banners is literally cut and paste a snippet of code. Cut, paste, and you’re done – no need to wrack your brain to come up with ad copy, spend hours in Photoshop or write any code. It has all been done for you.
Of course, just like any other kind of offer promotion, there are tricks of the trade that substantially increase your odds of success, and while you can simply jump in and hope for the best, you are far better off learning from a professional who has tested and tweaked techniques for maximum profits. The Six Figure CPA course at http://ping.fm/tSfXU will show you the ins and outs of media buys and allow you to hit the ground running with confidence.
Thursday, August 20, 2009
Due to the recession, the idea of making money online is attracting more people now. http://ping.fm/ZQK2Y
Due to the recession, the idea of making money online is attracting more people now. http://ping.fm/8bQCE
Affiliate Marketing And Market Research
Now that many people’s finances are getting even tighter due to the recession, the idea of making money online is getting even more attractive, and one of the first things many people hear about is something called “affiliate marketing.” While there is a enough information out there to overwhelm most people at first, the basic concept is fairly simple.
Market research is the first step in the process.
First, you must research markets you are interested in. This is your most important starting point, and you can do this by finding out what your potential customers are looking for. This is the essence of “keyword research” – finding the actual words or phrases people type into search engines to find answers to their problems, and you can be sure that if you do not do your research, you will regret it later.
By finding and using keywords that consumers are actively entering into the search engines, you will be able to help your websites and landing pages rank higher, generating a nonstop flood of organic, targeted traffic.
Keyword research doesn't have to be a difficult task, however. Start with the free Google Keyword Tool, which can be found by searching for “Google keyword tool external,” and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.
Click on “get keyword ideas” to generate a list of keywords and gauge the competitiveness of the the market by taking a look at the number of times people are searching for your main keywords per month.
What you want to do is find a market with existing demand that also has existing competition and products readily available, but not so competitive that ranking highly is next to impossible.
What's important here is that you remember there must be an audience for whatever you choose to market. Since you are an affiliate, your costs for entering a market are not very high, but it’s still a good idea to take the time to do niche research in order to avoid wasting your time.
For more information on market research and keyword research in affiliate marketing, particularly as it applies to CPA, check out the newly-released Six Figure CPA Course at:
http://ping.fm/Guknp
Market research is the first step in the process.
First, you must research markets you are interested in. This is your most important starting point, and you can do this by finding out what your potential customers are looking for. This is the essence of “keyword research” – finding the actual words or phrases people type into search engines to find answers to their problems, and you can be sure that if you do not do your research, you will regret it later.
By finding and using keywords that consumers are actively entering into the search engines, you will be able to help your websites and landing pages rank higher, generating a nonstop flood of organic, targeted traffic.
Keyword research doesn't have to be a difficult task, however. Start with the free Google Keyword Tool, which can be found by searching for “Google keyword tool external,” and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.
Click on “get keyword ideas” to generate a list of keywords and gauge the competitiveness of the the market by taking a look at the number of times people are searching for your main keywords per month.
What you want to do is find a market with existing demand that also has existing competition and products readily available, but not so competitive that ranking highly is next to impossible.
What's important here is that you remember there must be an audience for whatever you choose to market. Since you are an affiliate, your costs for entering a market are not very high, but it’s still a good idea to take the time to do niche research in order to avoid wasting your time.
For more information on market research and keyword research in affiliate marketing, particularly as it applies to CPA, check out the newly-released Six Figure CPA Course at:
http://ping.fm/Guknp
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